Gen Z’s LinkedIn: How companies are using TikTok to recruit young talent where they are

Nearly half of adults between 18-29 have a TikTok account, while only 30 per cent are on LinkedIn When Angelica Ordonez Celi was looking for a job and some tips to make her resume stand out in a crowded field, she turned to an unconventional source of information: the popular short video app TikTok.